When you are planning a webinar for your business, you want to choose the best webinar platforms available to you. It does not matter whether you are a Fortune 500 company or a small business with less than a few employees. Webinars are a great way for your company to communicate with your prospects and help them to learn about your products or services.
Webinars allow presenters to use visual aids such as PowerPoint slides or a whiteboard to display information they are presenting. It is a great way for presenters to interact with their audience. Additionally, these platforms provide for the opportunity for your presenters to present more than one product or service. There are a number of webinar platforms available for you to choose from. Here s a quick review of some of the most popular platforms:
LiveWebinar: This is one of the most popular webinars available. LiveWebinar allows you to host your own live webinars using a professional conference room server. LiveWebinar uses proprietary software which is not publicly available. You will need to have a paid account to be able to take advantage of all of the features of LiveWebinar. LiveWebinar is great for businesses that do not wish to spend money on paying for video conferencing services.
How To Choose The Best Webinar Platforms
Video Skype: Skype is one of the best webinar software solutions out there. With over 30 million users and growing each day, you can be sure that you can find a good number of prospects using this service. Video Skype integration provides you with the ability to reach your audience while on the go. You will be able to send them messages, record your presentation, and stream it to your audience. There are many marketing features integrated into this software that allow you to expand your business by allowing your audience the ability to connect with you via video.
Hybrid Webinar Hosting Platform: You will find that a lot of people use this type of platform to host their webinars. Hybrid platforms provide the ability to host webinars through a number of different websites and locations. This gives your audience the ability to view your webinars from wherever they have internet access. Hosting your webinars on your own website might be a good idea if you want to get more views and to improve your sales.
Social Media Marketing integrations: Social media has taken the online world by storm and it continues to grow by the minute. In order to tap into the massive amount of potential customers who are on Facebook, Twitter, YouTube, LinkedIn, Pinterest, and the rest of these sites, you need to make sure that you are aware of all of the ways in which you can market your product or service to your targeted audience. One of the best webinar platforms out there offers social media marketing integrations. You can target your audience with blogs, articles, press releases, and the like. This will give your audience up to date information about your brand and new products which you will be introducing in the near future.
Robust Analytics: There is nothing more frustrating than joining a webinar only to leave disappointed or even worse, not making any money at all. A lot of the best webinar platforms come with robust analytics so that you know exactly what is working and what is not. You will be able to determine exactly what is making you money and what is not. The more information you have about your webinars, the better decision you will be able to make.
In addition to the powerful features mentioned above, these platforms offer other value added services as well. For example, many of them offer the ability to track and trace the attendance of your webinars. This is incredibly important because it gives you a true picture of how effective your marketing campaign is. It also allows you to see which webinars are generating the most interest and which ones are not generating enough interest. By combining these powerful features with the valuable tools offered by social media Integrations such as Google +, you will be able to greatly increase the effectiveness and profitability of your webinars.
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